The HAYA Festival was founded in 2022, with a mission to make Armenia a name in entertainment. It established a system of values that brings spiritual satisfaction and happiness to each and every individual, inspires the young generation with lifetime impressions, supports security and economic growth, and empowers female talents to grow and make the world a better place.
During the press conference, Sona Hovhannisyan, Founder and President of the HAYA Festival presented the upcoming concerts in Armenia: the world-famous rapper 50 Cent, beloved French singer ZAZ, and the incredible Led Zeppelin Symphonic project.
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