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Sona Hovhannisyan is an internationally known arts manager, public figure, producer, and cultural diplomat. As a passionate advocate of changing the quality of people’s lives, she founded the HAYA Festival in 2022 and has been the co-founder and acclaimed manager of the Yerevan Perspectives International Music Festival since 2000. Her international portfolio covers New York, London, Vienna, Jerusalem, Roma, Brussels, and other mega-centers. Sona’s efforts have given Armenia its special place on the cultural map of the world.  Over two decades of pioneering activity have made Sona an icon for the younger generation and a symbol of long-lasting excellence.




HAYA is one the largest entertainment platforms in the region, presenting concerts of world-class celebrities of pop, hip-hop, rock, EDM, and other genres in Armenia and worldwide.

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Founded in 2000, the Yerevan Perspectives is one of the leading music festivals in Europe, featuring the finest orchestras, conductors, soloists, choirs, and quartets of our time.

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A unique architectural construction, the Art Academy hosts concerts, master classes, and other high-class events, making the experience in the picturesque Byurakan unforgettable.

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Made in Armenia, Sonati produces textiles for homes and hotels of supreme quality. Sonati employs women from rural areas, and prides itself on being an eco-friendly product.


Sona Hovhannisyan is an acclaimed arts manager with a diverse background in art curation, production, and management, creative direction, who thrives in bringing visions to life. With a dedication to the mission of elevating the art experience, Sona organizes events at prestigious venues worldwide, advocating international cultural cooperation, and innovation. Her recent activities are aimed at research and practical advice on the code of arts, business and philanthropy.


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It has always been my utmost pleasure to work with Sona Hovhannisyan! I have known and worked with her for many years and have never failed to admire her high professional and human qualities.

Evgeny Kissin

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